COOKIE POLICY
Introduction
Mahindra & Mahindra Limited, having its registered office at Gateway Building, Apollo Bunder, Colaba, Mumbai – 400 001, Maharashtra, India (“we”, “us”, “our”, “M&M”), is committed to being transparent about the technologies we use while making our Website, https://www.mahindraelectricsuv.com/ (“Website”) available to you as a visitor or user (“you”, “your”, or “user”). This Cookie Policy (“Policy”) applies to the Website.
This Policy explains how and why we use cookies and the choices available to you. It also describes how M&M uses information collected through cookies when you access or use our Website.
Before using our Website or availing any of our products and/or services, you are advised to carefully read our Privacy Policy and the Terms of Use available on our Website. Except as otherwise set out in this Policy, our Privacy Policy governs how we collect and process personal data. By continuing to visit and/or use our Website, you acknowledge that cookies and similar technologies may be used in accordance with this Policy. Where required, we will seek your consent before placing non-essential cookies on your Device.
What are cookies?
A cookie is a small text file stored on your computer, mobile, tablet, or any other device (“Device”) when you visit a website, subject to your consent where required. It allows the Website to recognize your Device and remember your preferences and interactions— such as login details, language settings, location, and display choices—over time. This helps streamline your browsing experience by eliminating the need to re-enter such information on subsequent visits and enables a more personalized and efficient interaction with the Website.
For the purposes of this Policy, the term “cookies” also includes similar tracking technologies that may store information on, or access information from, your Device. These technologies assist in understanding user behavior, improving functionality, and enhancing overall Website performance.
Why do we use cookies?
We use cookies and similar technologies for following purposes:
- To enable the Website to function properly and securely;
- To provide core website features and services requested by you;
- To remember your preferences and settings;
- To understand how you use the Website, including through analytics and performance measurement;
- To improve the design, functionality, and performance of the Website and our services;
- To help detect, prevent, and investigate fraud, misuse, unauthorized access and other security issues; and
- where permitted, to support personalized content, advertising, and promotional communications based on your interactions with the Website.
Where cookies are not essential for the operation of the Website, we will place them only where you have provided your consent, as required under applicable law.
Categories of cookies we use
We use four categories of cookies on the Website:
- Essential Cookies
- Performance & Functionality Cookies
- Analytics & Customization Cookies
- Advertising Cookies
Essential cookies are essential for the operation of the Website and do not require your consent, wherever permitted by applicable law.
The other categories of cookies are optional and will be used only where you have provided your consent through our Cookie Settings or cookie banner. Further details about each category are provided below, together with a cookie list identifying the relevant cookies, their purpose, and duration.
How long do cookies stay on your device?
Cookies may remain on your Device for different periods of time depending on their purpose.
- Session cookies are temporary cookies that remain on your Device only for as long as your browser session remains active and are deleted when you close your browser.
- Persistent cookies remain on your Device after your browser is closed and stay in place until they expire or are deleted.
The retention period for each cookie used on the Website is set out in the cookie list below. We do not retain cookie-related information for longer than is necessary to fulfil the purposes described in this Policy or as otherwise required or permitted by applicable law.
First party and third-party cookies
First-Party Cookies are cookies set directly by our Website. These cookies help us operate the Website, provide the services requested by you, remember your preferences, maintain security, and improve Website performance.
Some first-party cookies are essential for the proper functioning of the Website and cannot be disabled through the Cookie Settings tool. If you block these cookies through your browser settings, some parts of the Website may not function properly.
Third-Party Cookies are cookies placed on your Device by third parties whose services, content, tools or features are integrated with our Website. These may include analytics providers, advertising partners, embedded content providers, or social media platforms. Third-party cookies may collect information about your interaction with the Website and, depending on the third party and the choices you make, may be used to provide analytics, personalize content, or support advertising and campaign measurement.
Where third-party cookies are optional, they will be placed only if you consent to the relevant category of cookies. Please note that third parties may process information collected through their cookies in accordance with their own privacy or cookie notices, and M&M does not control such third-party notices or practices.
How to use the Cookie Preference Centre
You can manage your cookie preferences at any time through the “Cookie Settings” or “Cookie Preference Centre” link available on our Website.
Through the Cookie Preference Centre, you can:
- review the categories of cookies used on the Website;
- accept all optional cookies;
- reject all optional cookies;
- enable or disable specific categories of optional cookies; and
- change or withdraw your consent at any time.
What happens if you select “Accept All Cookies”?
If you choose to “Accept All Cookies”, you accept all cookie categories and agree that we share this information with third parties, such as our advertising partners. If you do not choose to “Accept All Cookies”, only required cookies no other cookies than the ones categorised as “Essential” will be placed on your Device. You can at any time disable cookies that are not categorised as Essential for the Website to function by withdrawing your consent.
What happens if you select “Reject All Cookies”?
If you select “Reject All Cookies”, only essential cookies will be placed on your Device, except where other cookies are permitted without consent under applicable law. In that case, certain features, personalization options, analytics capabilities, or marketing-related functions will be unavailable or will not work as intended.
How do you withdraw your consent?
You may withdraw your consent for optional cookies at any time by visiting the Cookie Preference Centre and updating your settings. Withdrawal of consent will apply going forward and will not affect the lawfulness of cookies use based on consent before its withdrawal.
Will changing cookie preferences affect the Website?
Yes, disabling certain categories of optional cookies may affect your experience on the Website. For example, some personalization features will not work properly, certain settings will not be remembered, and content or promotional material will not be shown to you.
Managing cookies through your browser settings
In addition to using the Cookie Preference Centre, most web browsers allow you to control cookies through browser settings. Depending on your browser, you may be able to view, block, delete, or restrict cookies.
Please note that if you use browser settings to block or disable essential cookies, parts of the Website may not function properly. Deleting cookies through your browser will not automatically withdraw any consent previously given through the Cookie Preference Centre, and you may be asked to submit your preferences again when you revisit the Website.
Detailed Cookie Register
Essential cookies
These cookies are necessary to maintain our services and cannot be switched off. They are usually only set in response to actions made by you, such as creating an account or saving a wish-list for later. You can set your browser to block or alert you about these cookies, but that can make some parts of the Website not work. These cookies do not store any personally identifiable information.
| Cookie Name | Publisher | Purpose | Duration | Mandatory / Optional |
|---|---|---|---|---|
| weird_get_top_level_domain | Third Party | Detects the root domain on the page. | Session | Mandatory |
| dwsid | First Party | Identifies the current browsing session. | Session | Mandatory |
| __privaci_latest_published_version | First Party | SECURITI.ai cookies are required to support core functionality of the SECURITI.ai consent solution. The cookies help maintain and honor consent preferences submitted by the user. | Session | Mandatory |
| __privaci_cookie_consents | First Party | SECURITI.ai cookies are required to support core functionality of the SECURITI.ai consent solution. The cookies help maintain and honor consent preferences submitted by the user. | Session | Mandatory |
| __privaci_cookie_consent_uuid | First Party | SECURITI.ai cookies are required to support core functionality of the SECURITI.ai consent solution. The cookies help maintain and honor consent preferences submitted by the user. | Session | Mandatory |
| __privaci_cookie_consent_generated | First Party | SECURITI.ai cookies are required to support core functionality of the SECURITI.ai consent solution. The cookies help maintain and honor consent preferences submitted by the user. | Session | Mandatory |
| AWSALBTGCORS | Third Party | The AWSALBTGCORS cookie contains same information as AWSALBTG with CORS requests. | Session | Mandatory |
| PHPSESSID | Third Party | The PHPSESSID cookie is used to establish a user website session and to pass status data via a temporary cookie. | Session | Mandatory |
| dwanonymous_* | First Party | This cookie contains a Random ID used to identify an unregistered shopper or a shopper who has not yet logged in independent of the session. | Session | Mandatory |
| cquid | First Party | This cookie is used as hashed ID for a known shopper. | Session | Mandatory |
| cqcid | First Party | This cookie is used as hashed ID for an unregistered shopper. | Session | Mandatory |
| __Secure-* | Third Party | This cookie is used in response to an action that requires a service, such as registering privacy settings, logging into the website or filling out a form. | Session | Mandatory |
| AWSALBTG | Third Party | This cookie is used to encode information about the selected target group. | Session | Mandatory |
| annualKm | First Party | Stores the user's selected annual kilometre preference for vehicle lease or configuration journeys during the browsing session. | Session | Optional |
| brandPage | First Party | Stores information about the brand page viewed by the user to support page display, navigation, or personalization during the session. | Session | Optional |
| userTestDriveModelName | First Party | Stores the model name selected by the user for test drive-related interactions during the session. | Session | Optional |
| Web_application_type | First Party | Stores the type of web application or interface being used to support appropriate website functionality and display. | Session | Optional |
| homePageData | First Party | Stores homepage-related information to support loading, display, and continuity of the user's browsing experience. | Session | Optional |
| redirectionAfterLogin | First Party | Stores the destination page to redirect the user after login or account-related actions. | Session | Optional |
| sentByAlternate | First Party | Stores information indicating whether an alternate contact or communication option was used during the session. | Session | Optional |
| dwac_5d7579c24f7dcc31335d7fe1b6 | First Party | Supports Demandware/Salesforce Commerce Cloud site functionality by maintaining session or site interaction information. | Session | Optional |
| tenure | First Party | Stores the user's selected tenure preference for lease or configuration journeys during the browsing session. | Session | Optional |
| usageTracking | First Party | Stores usage-related information to help understand website interactions and support improvement of site functionality. | Session | Optional |
| userTestDriveModelCode | First Party | Stores the model code selected by the user for test drive-related interactions during the session. | Session | Optional |
| userTestDriveModelImage | First Party | Stores the image reference for the model selected by the user for test drive related interactions during the session. | Session | Optional |
| fuelType | First Party | Stores the user's selected fuel type preference for vehicle lease or configuration journeys during the browsing session. | Session | Optional |
| userTheme | First Party | Stores the user's selected website theme or display preference to support a consistent browsing experience. | Session | Optional |
| gearBoxType | First Party | Stores the user's selected gearbox type preference for vehicle lease or configuration journeys during the browsing session. | Session | Optional |
| battery | First Party | Stores the user's selected battery preference for vehicle configuration or comparison journeys during the browsing session. | Session | Optional |
| _cas_session | Third Party | Maintains session-related information for the integrated service or feature using this cookie. | Session | Optional |
| wheels | First Party | Stores the user's selected wheel preference for vehicle configuration or display during the browsing session. | Session | Optional |
| currentSubView | First Party | Stores the current sub-view selected by the user to maintain navigation state within interactive vehicle views. | Session | Optional |
| currentClick | First Party | Stores information about the user's current interaction or click within an interactive vehicle view. | Session | Optional |
| installation_id | First Party | Stores an installation identifier used to support website or application functionality during the browsing session. | Session | Optional |
| https://maps.googleapis.com/maps/vt?pb=... | First Party | Supports loading and display of map tile imagery from the integrated map service on the Website. | Session | Optional |
Performance & Functionality cookies
These cookies allow us to count visits and traffic so we can collect insights like which pages are the most popular and see how visitors move around the Website. All information these cookies collect is aggregated and therefore, anonymous. If you do not allow these cookies, we will not be able to provide you with a tailored experience.
| Cookie Name | Publisher | Purpose | Duration | Mandatory / Optional |
|---|---|---|---|---|
| _clsk | First Party | Connects multiple page views by a user into a single site session recording. | Session | Optional |
| __cq_bc | First Party | Contains activity history, such as the last 10 products viewed by the shopper. | Session | Optional |
| _clck | First Party | Persists the site user ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | Session | Optional |
| g_state | First Party | Stores a state token used to protect against CSRF during Google OAuth sign-in flows. | Session | Optional |
| color | First Party | This cookie is used to store the correct state of color themes and other website settings. | Session | Optional |
| __cq_seg | First Party | Contains inferred shopping propensity attributes and other segment attributes used in predictive sort. | Session | Optional |
| dw_dnt | First Party | Controls client-side JavaScript for Commerce Cloud tracking features (Analytics, Einstein, and ActiveData). Commerce Cloud sets it with each page response, based on the value of the corresponding session attribute Tracking-Allowed. | Session | Optional |
| device_id | First Party | Identifies the details of the device in order to track, log and debug our users. | Session | Optional |
| CLID | Third Party | Identifies the first-time site saw the user on any site. | Session | Optional |
| __cq_dnt | First Party | Indicates that the browser has opted out of tracking for the site. This cookie is sets with each page response based on the value of the corresponding session attribute Tracking-Allowed. | Session | Optional |
| __cq_dnt | Third Party | Indicates that the browser has opted out of tracking for the site. This cookie is sets with each page response based on the value of the corresponding session attribute Tracking-Allowed. | Session | Optional |
| finalURL | First Party | Stores the final destination URL to redirect the user after an action or navigation flow. | Session | Optional |
| variant | First Party | Stores the user's assigned A/B test variant to tailor content and features during the session. | Session | Optional |
| consentTracking | First Party | Stores the user's consent preference for tracking cookies and controls whether tracking is enabled. | Session | Optional |
| model | First Party | The cookie is used to store information related to the product or device. | Session | Optional |
| __Host-GAPS | Third Party | This cookie is used to collect data on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded with the purpose of generating reports for optimising the website content. | Session | Optional |
| VISITOR_INFO1_LIVE | Third Party | This cookie is used to measure user's bandwidth to determine whether user gets the new player interface or the old. | Session | Optional |
| YSC | Third Party | This cookie is used to remember user input and associate a user's actions. | Session | Optional |
| VISITOR_PRIVACY_METADATA | Third Party | This cookie is used to remember user input and associate a user's actions. | Session | Optional |
| user_email | First Party | This cookie is used to store the email address of the logged-in customer. | Session | Optional |
| module | First Party | This cookie is used to track modules or components within the website structure. | Session | Optional |
| device_type | First Party | This cookie stores information about the user's device type or preferences. | Session | Optional |
| city | First Party | This cookie stores the user's selected city or location filter on the website. | Session | Optional |
Analytics & Customization cookies
these cookies track how visitors interact with your website, capturing metrics like page views and session duration. Customization cookies store your preferences to provide a tailored browsing experience. Together, they optimize site performance and create a personalized journey.
| Cookie Name | Publisher | Purpose | Duration | Mandatory / Optional |
|---|---|---|---|---|
| __cq_uuid | First Party | Contains a randomly generated user ID used to collect information about shopper activities on the merchant's own website. | Session | Optional |
| __anact | First Party | Transfers analytics-related data to the front end, such as data for no-hit searches. | Session | Optional |
| _ga | First Party | Used to distinguish users. | Session | Optional |
| vehicle | First Party | Stores information about user preferences related to vehicle selection or configuration on a website. | Session | Optional |
| price | First Party | Stores the price value for products to ensure correct pricing is displayed to the user. | Session | Optional |
| NID | Third Party | This cookie is used for purposes to show ads in services for signed-out users. | Session | Optional |
| _ga_* | First Party | This cookie is used to persist session state. | Session | Optional |
| _ga* | First Party | This cookie is used to persist session state. | Session | Optional |
| _cltk | First Party | Registers statistical data on user behaviour on the website for internal analytics. | Session | Optional |
| dwpersonalization_* | First Party | Tracks participation in A/B test groups for analytics purposes. | Session | Optional |
Advertising cookies
The purpose is to show relevant ads to you on third party websites and apps. To make the content as interesting as possible for you, we may link this data across the different Devices you use. If you choose not to accept advertising cookies, we will not place such cookies on your Device.
When you accept marketing cookies, you give us your consent to place cookies on your Device to provide you with relevant content that fits your interests.
| Cookie Name | Publisher | Description | Duration | Mandatory / Optional |
|---|---|---|---|---|
| __Secure-YEC | Third Party | Detects spam, fraud, and abuse in advertising to ensure valid ad impressions and fair compensation for YouTube creators. | Session | Optional |
| ANONCHK | Third Party | Indicates whether MUID cookie is transferred to ANID cookie, a cookie used for advertising. | Session | Optional |
| MR* | Third Party | Indicates whether to refresh MUID. | Session | Optional |
| uuid | Third Party | Enables tracking of users over different visits on the first-party domain to deliver relevant advertising. | Session | Optional |
| OTZ | Third Party | Allows Google Ads and Google Analytics to compile information on visitors for marketing purposes. | Session | Optional |
| _fbp | First/Third Party | Identifies browsers for the purposes of providing advertising and site analytics services. | Session | Optional |
| _gcl_au | First Party | Used by advertisers to measure user activity and the performance of ad campaigns. | Session | Optional |
| lastExternalReferrer | First Party | Used to find out where the visitor comes from. | Session | Optional |
| _gcl_ls | First Party | Stores ad click information in browser local storage. | Session | Optional |
| cee | Third Party | Tracks events and user interactions for analytics, performance tracking and advertising. | Session | Optional |
| SRM_B | Third Party | May be used by advertising partners to build a profile of interests and show relevant adverts on other sites. | Session | Optional |
| MUID | Third Party | Registers a unique ID to recognise returning visitors and support targeted advertising. | Session | Optional |
| _evga_* | First Party | Stores personalization identities such as anonymousId or any persisted ID. | Session | Optional |
| _sfid_* | First Party | Stores any consents and their status provided to the Web SDK. | Session | Optional |
| sid | First Party | Stores which gifts users look at, allowing relevant and tailored ads on Google. | Session | Optional |
| HELLO_APP_HASH | Third Party | Advertising tracker from MSG91, a cloud communication platform. | Session | Optional |
| white_label_details | Third Party | Advertising tracker from MSG91, a cloud communication platform. | Session | Optional |
| test_cookie | Third Party | Used for serving targeted advertisements that are relevant across the web. | Session | Optional |
| lastExternalReferrerTime | First Party | Used for visitor evaluation of where the visitor comes from. | Session | Optional |
| SM | Third Party | Used in synchronizing the MUID across Microsoft domains. | Session | Optional |
Safeguarding the privacy of children
M&M does not knowingly collect or solicit personal data from minors. Our products and services are not designed for persons under 18 years of age, and we do not knowingly permit such persons to register for products and/or services or share information through any web forms without verifiable consent from their parents or lawful guardians. Further, we do not undertake tracking or behavioural monitoring of children or targeted advertising directed at children.
If we learn that we have collected personal data from a minor without verified parental consent, we will erase such personal data. If you believe that a child under 18 years of age may have provided us with personal data, please contact us.
Contact us
If you have any other queries/ concerns about our Cookie Policy, please reach out through:
https://privacy-central6.securiti.ai/#/dsr/459e0a78-d7fd-4d46-b339-c80c9f28a3c6
Revisions to the M&M Cookie notice
We may update this Policy from time to time to reflect changes in applicable law, the cookies and similar technologies we use, the functionality of the Website, or our business practices. Any changes to this Policy will be posted on this page and will become effective from the date they are published, unless otherwise stated. We encourage you to review this Policy periodically to stay informed about our use of cookies and similar technologies.